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2024-2025 University Catalog
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minor: Digital Marketing & Analytics

2024-2025

Minor: Digital Marketing & Analytics (12 credits)

This minor is only available to students majoring in Business. The minor requires 12 semester hours which must be taken at 老澳门资料. MAR3023 is a prerequistite to the minor. A grade of C or better is required in all courses. Transient/concurrent enrollment at another institution is not permitted.

MAR4721 Digital Marketing Strategy (3 Credits)
MAR4615 Intro to Marketing Analytics (3 Credits)
MAR4325 Social Media Marketing (3 Credits)

SELECT Marketing elective (3):
Choose 1 3/4000 level Marketing elective