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2024-2025 University Catalog
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major: Marketing

Degree: Bachelor of Business Administration (BBA) 2024-2025

Osprey Map (Course Sequence Guide)

Prerequisites (21 credits)

21 semester hours are required. Grade of "C" or better is required in all prerequisites.

ACG2021 Prin of Financial Accounting (3 Credits)
Prerequisite(s) required: MAC 1105
Acceptable substitute: ACGX021, ACGX022 or (ACGX001 & ACGX011)
ACG2071 Prin Managerial Accounting (3 Credits)
Prerequisite(s) required: ACG 2021 and MAC 1105
Acceptable substitute: (2-3 credit hours) ACGX071 or ACGX301
CGS1100 Computer Applications for Busi (3 Credits)
Acceptable substitute: (3-4 credit hours) CGSX518, CGSX100, CGSX530, CGSX570, CGSX060, CGSX531, CGSX000, CGSX100C or ISMX000 (or demonstrated competency)
ECO2013 Principles of Macroeconomics (3 Credits)
Acceptable substitute: ECOX013
ECO2023 Principles of Microeconomics (3 Credits)
Acceptable substitute: ECOX023
MAC2233 (GM)Calculus for Business (3 Credits)
Prerequisite(s) required: MAC 1105
Acceptable substitute: (3-4 credit hours) MACX233 or MACX231
STA2023 (GM) Elem Statistics-Business (3 Credits)
Prerequisite(s) required: MAC 1105
Acceptable substitute: (3-4 credit hours) STAX023, STAX122 or QMBX100

Core Requirements (18 credits)

18 semester hours are required. A grade of "C" or better is required in all core courses.

BUL3130 Legal Environment of Business (3 Credits)
Prerequisite(s) required: 20 or more earned credits
FIN3403 Financial Management (3 Credits)
Prerequisite(s) required: ACG 2071, ECO 2023 and STA 2023
MAN3025 Principles of Management (3 Credits)
Prerequisite(s) required: 36 or more earned credits
MAR3023 Principles of Marketing (3 Credits)
MAN3504 Operations Management (3 Credits)
Prerequisite(s) required: STA 2023
MAN4720 Strategic Mgmt Business Policy (3 Credits)
Prerequisite(s) required: FIN 3403, MAN 3025 and MAR 3023; must be taken in final semester.
Students must submit an online MAN 4720 application before registration.
Fall policy applications available June 1-30
Spring policy applications available October 1-31
Summer policy applications available March 1-31

Major Requirements (24 credits)

24 semester hours are required. A grade of "C" or better is required in all major courses.

MAR4503 Consumer Behavior (3 Credits)
Prerequisite(s) required: MAR 3023
MAR4613 Marketing Research Information (3 Credits)
Prerequisite(s) required: MAR 3023
MAR4803 Strategic Marketing (3 Credits)
Prerequisite(s) required: MAR 4503 and MAR 4613


SELECT 1 of these Marketing courses:
MAR4721 Digital Marketing Strategy (Prerequisite required: MAR 3023)
MAR4325 Social Media Marketing (Prerequisite required: MAR 3023)
MAR4615 Introduction to Marketing Analytics (Prerequisite required: MAR 3023 and STA 2023)

SELECT 4 3000-4000 level Marketing:

Includes courses with a MAR prefix. Consult the 老澳门资料 Catalog for course prerequisites.

Required Business (12 credits)

A grade of "C" or better is required for all courses in this area.

SELECT 1 course:

Either ECO 3411 (Prerequisite required: STA 2023) OR MAN 4550 (Prerequisites required: STA 2023 or MAC 2233)

SELECT 1 International Bus. Course:

ACG4251 International Accounting, MAN4600 International Mgmt , MAR4156 International Marketing, TRA4721 International Logistics, FIN4604 International Finance, ECO3704 International Trade
Consult the 老澳门资料 Catalog for course prerequisites.

SELECT 2 Courses:

(3000-4000) LEVEL ACG BUL ECO ECP ECS FIN GEB GEO ISM MAN MAR QMB REE RMI TAX TRA
Consult the 老澳门资料 Catalog for course prerequisites.

Non-Business Requirements (6 credits)

6 Semester hours are required. A grade of "C" or better is required for all courses in this area.

ENC3202 Prof. Comm. Business (3 Credits)
ENC 3250 Business Communication taken Spring or Summer 2019 will fulfill this course requirement.
AND one cultural diversity course. The Cultural Diversity course should be chosen from the list on the Coggin Advising website