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major: Communication
Degree: Bachelor of Science (BS) Concentration: Public Relations 2024-2025
Informational Text
- All courses in the major must be completed with a minimum grade of C or higher.
- B.S. in Communication majors must complete a minimum of 61 hours outside of journalism and mass communication.
- B.S. in Communication majors can take no more than 6 credit hours for internships.
Prerequisites (18 credits)
Course cannot include ENC or LIT prefix courses. 18 hours of coursework outside the major and beyond the 36 hours of general education requirements.
Foundation (6 credits)
SPC2608 Fundamentals of Speech (3 Credits)2000-level course with STA prefix (3 Credits)
Major Requirements (19 credits)
MMC1004 Media Literacy (3 Credits)MMC3105 Advanced Writing For The Media (3 Credits)
MMC3200 Law and Ethics of Communicat (3 Credits)
Prerequisites: MMC1004
MMC3614 Media Theories and Effects (3 Credits)
Prerequisites: MMC1004
MMC4420 Mass Communication Research or MMC4422 Advertising and PR Research (3 credits)
Prerequisites MMC4420: MMC 1004, MMC 3105, MMC 3614, and 2000-level course with STA prefix
PrerequisitesMMC4422: MMC1004, MMC3105, and ADV3008 or PUR3000
MMC3942 Pre Internship (1 Credit)
Prerequisites: MMC1004, MMC 3105 Sophomore or higher standing as a Communication major; major GPA of 2.0 or higher. Corequisite: Permission of Instructor
MMC4975 Internship Senior Project (3 Credits)
Prerequisites: MMC1004, MMC 3200, MMC 3614, MMC 3105, MMC3942, MMC4420 and Senior standing (at least 90 credits), at least 3 courses required in the student's concentration, and both a 老澳门资料 and Major GPA of 2.0 or higher. Public Relations Concentration students must have taken PUR3000, PUR3100 and PUR4801 before taking MMC4975.
Major Electives (21 credits)
PUR3000 Principles of Pub Relations (3 Credits)Prerequisites: MMC1004 and MMC3105
PUR3100 Public Relations Writing (3 Credits)
Prerequisites: MMC1004, MMC 3105, and PUR3000
ADV3203 Advertising Media Graphics (3 Credits)
Prerequisites: MMC1004
PUR4800 Public Relations Campaigns (3 Credits)
Prerequisites: MMC 1004, MMC 3105, PUR 3000, PUR 3100, PUR 4801, & either MMC 4420 or MMC 4422
PUR4801 Public Relations Cases (3 Credits)
Prerequisites: MMC 1004, PUR 3000 & MMC 3105
SELECT 2 FROM THE FOLLOWING:(6 credits)
PUR4400 Crisis Communication (3 credits)
Prerequisites: MMC3105
ADV3008 Principles of Advertising (3 credits)
Prerequisites: MMC1004
ADV3101 Advertising Creative Strategy (3 credits)
Prerequisites: ADV3008, MMC1004, and MMC3105
ADV 3200C Advertising Design (3 credits)
Prerequisites: ADV3008, ADV3101, ADV3203, MMC1004, and MMC3105
ADV4404 Strategic Branding (3 credits)
Prerequisites: PUR3000
MMC3402 Political Advertising (3 credits)MMC4251 Creating Health Messages for Mass Media (3 credits)
SPC4064 Public Speaking for Professionals (3 credits)
MMC4630 Understanding Emerging Media (3 credits)
PUR4450 Public Relations and Event Planning (3 credits)
Prerequisites: MMC1004, MMC3105, PUR3000, and PUR 3100
RTV3601 Multimedia Announcing & Performance (3 credits)MMC3002 Social Media for Communication (3 credits)
MMC4732 Social Media Management (3 credits)
RTV3220C Television Production/Visual Arts Television (3 credits)
Prerequisite: MMC3105
48 Upper Level Hours (48 credits)
In order to qualify to graduate with a Bachelor's degree from the College of Arts and Sciences you must earn a minimum of 48 upper level credits out of the total 120 degree applicable required credit hours. Upper level courses are numbered from 3000 - 4999. Dual Degree and Double Majors should consult their Advisor.