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major: Communication
Degree: Bachelor of Science (BS) Concentration: Advertising 2024-2025
Informational Text
- All courses in the major must be completed with a minimum grade of C or higher.
- B.S. in Communication majors must complete a minimum of 61 hours outside of journalism and mass communication.
- B.S. in Communication majors can take no more than 6 credit hours for internships.
Prerequisites (18 credits)
Course cannot include ENC or LIT prefix courses. 18 hours of coursework outside the major and beyond the 36 hours of general education requirements.
Foundation (12 credits)
SPC2608 Fundamentals of Speech (3 Credits)ENC3250 (GW)Professional Communication (3 Credits)
Students should select the sections listed for Advertising majors - ENC3250 G(W)Prof. Comm:Advertising
2000-level course with STA prefix (3 credits)
Select one of the following:
MAR 3023 Principles of Marketing (3 credits)
ADV 3812 Integrated Maketing Communication (3 credits)
Major Requirements (19 credits)
MMC1004 Media Literacy (3 Credits)MMC3105 Advanced Writing For The Media (3 Credits)
MMC3200 Law and Ethics of Communicat (3 Credits)
Prerequisites: MMC1004
MMC3614 Media Theories and Effects (3 Credits)
Prerequisites: MMC1004
MMC4420 Mass Communication Research or MMC4422 Advertising and PR Research (3 credits)
Prerequisites MMC4420: MMC 1004, MMC 3105, MMC 3614, and 2000-level course with STA prefix
Prerequisites MMC4422: MMC1004, MMC3105, and ADV3008 or PUR3000
MMC3942 Pre Internship (1 Credit)
Prerequisites: MMC1004, MMC 3105 Sophomore or higher standing as a Communication major; major GPA of 2.0 or higher. Corequisite: Permission of Instructor
MMC4975 Internship Senior Project (3 Credits)
Prerequisites: MMC1004, MMC 3200, MMC 3614, MMC 3105, MMC3942, MMC4420 and Senior standing (at least 90 credits), at least 3 courses required in the student's concentration, and both a 老澳门资料 and Major GPA of 2.0 or higher.
Major Electives (21 credits)
ADV3008 Principles of Advertising (3 Credits)Prerequisites: MMC1004
ADV3101 Advertising Creative Strategy (3 Credits)
Prerequisites: ADV 3008, MMC1004, and MMC 3105
ADV3203 Advertising Media Graphics (3 Credits)
Prerequisites: MMC1004
ADV3300 Media Planning (3 Credits)
Prerequisites: ADV3008, MMC1004, and MMC4420 or ADV3500 or MMC4422
ADV4800 Advertising Campaigns (3 Credits)
Prerequisites: ADV3008, ADV3101, MMC1004, MMC 3105, ADV3203 and MMC4420 or ADV3500 or MMC4422
SELECT 2 FROM THE FOLLOWING (6 credits):
ADV 3200C Advertising Design (3 credits)
Prerequisites: MMC1004, MMC3105, ADV3008, ADV3101, and ADV3203
ADV4404 Strategic Branding (3 credits)
Prerequisites: ADV3008 or PUR3000
PUR3000 Principles of Public Relations (3 credits)
Prerequisites: MMC1004 and MMC3105
MMC 3402 Political Advertising (3 credits)MMC 4630 Understanding Emerging Media (3 credits)
MMC 3002 Social Media for Communication (3 credits)
MMC4732 Social Media Management (3 credits)
ADV 3812 Integrated Marketing Communication (3 credits)
48 Upper Level Hours (48 credits)
In order to qualify to graduate with a Bachelor's degree from the College of Arts and Sciences you must earn a minimum of 48 upper level credits out of the total 120 degree applicable required credit hours. Upper level courses are numbered from 3000 - 4999. Dual Degree and Double Majors should consult their Advisor.