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2024-2025 University Catalog
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major: Communication Management

Degree: Master of Science (MS) Concentration: Business (Thesis) 2024-2025

Core Requirements (15 credits)

M.S. in Communication Management students can choose either a thesis option or a non-thesis option. Both options apply to all of the following concentrations: Business, Public Health, Leadership, Nonprofit Management, and Public Management. The program consists of a minimum of 36 credit hours, 15 of which are earned through a common core of required courses in the School of Communication. Also, three credit hours are selected from a list of electives in the School of Communication. In addition, 12 credit hours are earned through one of five outside concentrations: Business Public Health, Leadership, Nonprofit Management, and Public Management. The final 6 credit hours are earned through an academic communication management-related thesis or a professional communication-related research project.

MMC6256 Foundations Comm Management (3 Credits)
MMC6006 Strategic Communication Theory (3 Credits)
MMC6426 Qual. Res. Method. Mass Comm. (3 Credits)
MMC6421 Quant. Res. Mass Comm. (3 Credits)
MMC6206 Ethics in Comm Management (3 Credits)

Major Electives (3 credits)

SELECT 1 COURSE FROM THE FOLLOWING:
ADV 5050 Strategic Branding (3 credits)
COM 5126 Organizational Communication (3 credits)
COM 5627 Lying and Deception (3 credits)
COM 5226 Theory and Research Methods in Health Communication (3 credits)
COM 5046 Interpersonal Communication (3 credits)
RTV 5801 Media Management (3 credits)
MMC 5946 Internship in Communication Management (3 credits)
MMC5267 Current Issues in Emerging Media (3 credits)
MMC 6730 Social Media Management (3 credits)
MMC 5738 Strategic Social Media (3 credits)

Concentration Requirements (12 credits)

MAN6002 Cornerstones of Management (3 Credits)
ECO6060 Economic Analysis (3 Credits)
MAR6055 Fundamentals of Marketing (3 Credits)

SELECT 1 FROM THE FOLLOWING
ACG 6305 Fundamental of Financial Accounting (3 credits)
Prerequisite: FIN 5405 Essential of Managerial Finance
ECO 6415 Making Decisions with Data (3 credits)
Prerequisites: MAN 5036 Fundamental of Management/Marketing (or undergraduate equivalent) and ECO 5115 Introductions Economic Analysis
ECP 6705 Economics of Business Decisions (3 credits)
Prerequisites: MAN 5036 Fundamental of Management/Marketing (or undergraduate equivalent) and ECO 5115 Introductions Economic Analysis
FIN 6407 Fundamentals of Financial Management (3 credits)
ISM 6021 Management Information Technology (3 credits)
Prerequisites: MAN 5036 Fundamental of Management/Marketing (or undergraduate equivalent)
MAN 6204 Organizational Theory (3 credits)
Prerequisites: MAN 5036 Fundamental of Management/Marketing (or undergraduate equivalent)
MAN 6875 Entrepreneurship/Venture Capital (3 credits)
MAR 6805 Marketing Strategy (3 credits)
Prerequisites: MAN 5036 Fundamental of Management/Marketing (or undergraduate equivalent)

Thesis (6 credits)

Students will complete either an academic communication management-related thesis OR a professional communication- related research project under the supervision of a faculty advisor and committee. Students will take this 3-credit course twice to reach the required 6 credit hours of thesis/applied research project needed to graduate with the M.S. in Communication Management. Permission of the M.S. in Communication Management graduate program director is a prerequisite to enroll.

MMC6971 Thesis/Applied Rsrch Project (3 Credits)