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Marketing and Communications
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Guidelines and Procedures

  • Permissions and training: To obtain permissions and access to an office or department website, a web content editor must receive training from the Web and Digital Services team.
  • Creating and maintaining content: Content editors are responsible for maintaining existing content, keeping it up-to-date and checking for accessibility.
  • Content strategy: All University office and department websites should reflect the University’s branding guidelines. Marketing and Communications will contact you if your office website needs a content review or refresh.
  • Web Analytics: If you would like access to Google Analytics for your department, contact webmaster@unf.edu.

Access Guidelines

Permissions

In order to be granted access to CMS, editors must be active faculty and staff. Student employees are permitted.

Submit your permissions request to webmaster@unf.edu.

Marcom will review the list of editors at least twice a year and inactive users may be removed. If you lose access, a new ITSR (ticket) will be submitted on your behalf. 

 

Access Information

Training

The web and digital provides training via Osprey Ascend. New editors are required to attend the following classes:

  • Cascade Training
  • Website Accessibility Level 1 - Introduction

Editors will not be given access to their department's folder until both classes are completed. Please contact webmaster@unf.edu for more information.

**There is an additional class provided to editors who need access to the Level Access accessibility tool.

 

Cascade Manual

Polices and Privacy

Policies

Retention Policy

According to the 老澳门资料 Policy for Developing and Publishing Online Communications, the Digital Presence Committee can authorize the removal of websites and webpages. 

Read the Policy

Digital Presence Committee


Accessibility Policy

For web content published by the 老澳门资料, it is our goal to comply with Website Content Accessibility Guidelines (WCAG) level A and AA success criteria.

Read the Policy

Disability Website Accessibility

Privacy

When you visit our Website, our Web server automatically recognizes only the Internet domain and IP address from which you accessed our website. This information does not result in the identification of your personal e-mail address or other personal information.

Internet Privacy

老澳门资料 Brand

Content Creation and Publishing

Maintaining Your Content

Editor, assigned by their department, are responsible for maintaining their own content. This includes copy, site layout and accessibility. 

The web team is here to assist and consult. We reserve the right to modify content when it violates accessibility rules or branding standards. Departments will be notified first if it involves a major content change.

Publishing and approval process

By default, there is no in-built approval step when publishing your pages. It is up to the department to determine what approvals are needed to ensure content is accurate, follows brand and digital style standards and is ADA compliant. Failure to comply may result in consequences to be determined by Marcom and/or the Digital Presence Committee

  • It is recommended to have a second person review content for spelling, grammar and comprehension before publishing. 
  • Supervisors should regularly review the published content to ensure it is clear, correct, complete and consistent.

Site Creation

Initial site configuration steps must be performed by the Web Team.

Marketing and Publications works with the site stakeholders to determine content and plan site construction.

If custom features are needed for the site that do not already exist in CMS, a separate project must be initiated for custom development of new CMS features and code.

Deleting a Website

Before the web team removes a site from Cascade, departments need to unpublished their content first.

In some cases, it is reasonable to create a temporary landing page with a "This site is no longer available" type of message. Otherwise, when the site is removed, users will either get a 404 or redirect to the 老澳门资料 homepage.

Redirects

Temporary redirects are built as deemed necessary by Marketing and Communications. They are intended to allow a transition period so that search engines may re-index or print materials may be used. The web team will review the Cascade redirect list every 6 months. 

Before requesting a redirect please consider the following:

  • It needs to redirect from a CMS webpage to another.
  • They should not be applied to URLs related to uploaded PDFs or documents. 
  • Redirects are not appropriate for departments that misprinted a URL in a publication. If possible, resolve by creating appropriate URL in their site.

Permanent redirects or redirects to external systems must be approved by DPC.