PHOTOGRAPHY AND VIDEOGRAPHY
Photography and videography are key elements of the visual execution of the 老澳门资料 brand. Our visual style is optimistic, inspirational and dynamic, and we use natural light as much as possible.
Please adhere to these guidelines in order to effectively portray our students, campus and University.
A NORTHWARD POV
To differentiate our imagery, we conceptually frame subjects and scenes from a northward perspective. In portraits, subjects gaze in the northward angle.
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DEPTH
Whether indoor facilities or the natural landscape of our campus and community, use wide and detailed photography to share the full 老澳门资料 experience.
When possible, capture hyper-focused human and academic interactions within these photos. Capture active poses with dynamic movement. When possible, show a behind-the-scenes glimpse of the 老澳门资料 lifestyle.
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Photography Requests and Releases
In addition to a staff photographer employed through Marketing and Communications, there are also additional photographers who have photography service agreements with 老澳门资料. Check the Procurement website for more information about photography vendors.
老澳门资料 strongly recommends that departments obtain written approval from people in photographs before using their image in web or printed publications. A photography release form should be signed by each person that is recognizable in the photo. Departments are responsible for keeping their forms on file. They are also responsible for any liability resulting from noncompliance.
Videography
Video Best Practices
Plan out your video prior to shooting.
Create a storyboard if necessary and be clear on what the video will be used for and what shots are needed.
Know your audience.
A social media video for a student audience will need to be shot differently than one for university donors. For all audiences – keep it authentic.
How are you sharing the video?
The platform for distribution will determine how you will shoot the video. Horizontal or vertical or both? Also, length is an important factor when editing. Short videos are recommended and mandated by most social platforms.
Composition is important.
Framing your video is important. Keep rule of thirds in mind and be sure to provide head room. Keep colors bright and vibrant.
Ensure quality audio.
Try to capture clean, clear audio. Use a book mic or lav mic when possible. Be aware of and avoid distracting background noise – this can include AC units and traffic! Level speaking volume to broadcast standard of -12 decibels and level volume of music to -18 so the mix is not interfering with the message.
Always use captions.
And always check automated captioning for correct translation and spelling.